Thai Yamaha Motor Co., Ltd., the manufacturer and distributor of Yamaha motorcycles in Thailand, is ready to deliver an all-encompassing experience to Yamaha customers. Creating the Yamaha booth under the concept “Feel The Unique Experience… Ultimate in Every Way, Different in Every Feel,” Yamaha presents the ultimate experience to customers. Yamaha is unveiling the New SuperSport models from the R-Series—New YAMAHA R9 and New YAMAHA R3—as well as the classic Sport Heritage model, New YAMAHA SR400 Final Edition. Plus, exclusive promotions are packed with standard motorcycles, big bikes, apparel, and Yamalube products. In collaboration with business partners, Yamaha ensures the ultimate experience through activities to cater every lifestyle of Yamaha customers at the 46th Bangkok International Motor Show.

Mr. Phongsthorn Ermongkolchai, Chief Executive Officer of Thai Yamaha Motor Co., Ltd., has shared the concept behind Yamaha’s booth design and this year’s new model launches: “Throughout the years, Yamaha has been dedicated to creating experiences that exceed customer expectations, guided by our philosophy of ‘Kando’ and our slogan ‘Revs Your Heart.’ These principles reflect our commitment to delivering excitement and satisfaction beyond expectations, expressed through Yamaha’s five unique attributes: Innovation, Excitement, Confidence, Emotion, and Ties.”

Earlier this year, Yamaha launched the brand campaign “Feel The Unique Experience – Ultimate in Every Way… Different in Every Feel” to reinforce its distinctiveness and create a unique representation in the motorcycle market through its products and marketing activities. Yamaha proudly stands as a leadership of a true Trend Setter in the motorcycle industry with the best… in every new innovation, the best… in every riding excitement, the best… in every style, the best… in every confidence, and the best… in every identity. For this year’s Motor Show, Yamaha has extended this campaign under the booth concept “Feel The Unique Experience… Ultimate in Every Way, Different in Every Feel.” The booth design clearly reflects Yamaha’s true identity through the concept “Reflect Your Unique Identity,” which reflects uniqueness from every perspective.

This year, Yamaha booth presents “the best in every way” through various products and experiences, allowing everyone to truly “Feel the Difference in Every Feel” Starting with Yamaha R-Series, which will be launched 2 new models in this event which are New YAMAHA R9, the ultimate technology from MotoGP with cutting-edge design featuring an advanced CP3 engine with 890cc of power. Designed for both on the road and the racetrack. Next is New YAMAHA R3 is equipped with sleek design, aerodynamic wings, increased stability with a 321cc engine that responds immediately to every ride, easy to control, more agile, aggressive, and exciting design, and packed with R-Series DNA. For New YAMAHA SR400, a legendary classic two-wheeler beloved by Thai riders, with its outstanding design that perfectly maintains its classic style, from the round headlight, traditional front and rear shock absorbers, kick start system, the single-cylinder engine that provides an original riding experience. The simplicity but strength of the SR400 makes it a favorite among collectors and classic motorcycle enthusiasts in Thailand. Introducing 2 new Final Edition colors which are Deep Red Metallic, a special color that Yamaha has produced for the first time ever, and Dark Gray Metallic, to make the Yamaha SR400 a legend that will remain in everyone’s hearts forever. These are the three new models that create the “best in every way, different in every feel” of the Yamaha booth concept, “Feel The Unique Experience – Ultimate in Every Way… Different in Every Feel” this year.”

Mr. Ukrit Pakviwat, Deputy Managing Director of Trade Planning and Marketing at Thai Yamaha Motor Co., Ltd., shared additional details about this year’s marketing activities at the Yamaha booth that “For this year’s Yamaha booth, ‘Feel The Unique Experience… Ultimate in Every Way, Different in Every Feel’, we have prepared many ‘Ultimate in Every Way’ and ‘Different in Every Feel’ for our Yamaha customers.”

The first highlight is, the best… in every new innovation, with the New YAMAHA R9, a motorcycle that brings MotoGP technology from the racetrack into a standard production model, allowing customers to experience the thrill of racetrack performance onto the roads. Additionally, there is a showcase of the YECVT system, an innovative technology that enhances the riding experience of the All New Yamaha NMAX TECHMAX, which was launched last month and has received great feedback.

The second highlight is, the best… in every riding excitement, Yamaha is offering a new travel riding experience for customers, in collaboration with the Tourism Authority of Thailand in launching the campaign “Ultimate in Every Feel, Chill Every Day @ Eastern Region”, in partnership with Amarin TV and Traveloka, offering exclusive discounts for Yamaha customers on dining, shopping, and traveling. Including the XMAX Exclusive Trip, an Unseen trip designed by the Tourism Authority of Thailand, the chance to join this special journey exclusively for Yamaha customers which is guaranteed to be an unforgettable experience.

The third highlight is, the best… in every style, Yamaha is ready to enhance the lifestyle of its customers with offerings in fashion, entertainment, movies, music, sports, and even e-Sport. At this event, Yamaha has partnered with Warrix, a leading sports fashion company, to host exciting activities and special promotions for customers who purchase motorcycles at the Motor Show. For Gamers, Yamaha has teamed up with BURIRUM E-Sport to offer Exclusive Training for Yamaha customers. For those interested in entertainment, Yamaha has partnered with various brands to organize movie screenings and music sessions for Yamaha customers across the country. Everyone can follow Yamaha’s activities throughout the year.

The fourth highlight is, the best… in every confidence, Yamaha is the first brand in the motorcycle industry to build up confidence in customers by offering a 5-year warranty. This year, Yamaha is going beyond not only taking care of the motorcycles but also taking care of the customers too with the “Care Sud X2” campaign. In partnership with Dhipaya Insurance, Yamaha is offering accident insurance and income compensation protection, with a coverage amount of up to 30,000 baht, for customers who purchase the YAMAHA FAZZIO or YAMAHA FINN between March 26 and June 30 to ensures Yamaha customers have confidence in every time they ride.

The fifth highlight is, the best… in every identity, Yamaha has prepared Inspiration to allow customers reflect their unique identity through the most popular 5 customized models which are YAMAHA FAZZIO Racing Toy Pop Art, YAMAHA GRAND FILANO Midcentury Classy Sport, YAMAHA NMAX Sport CyberPunk, YAMAHA XMAX Super Black Sport Muscle, and YAMAHA AEROX Super Racing Sport

In addition, Yamaha is offering exclusive promotions on a full range of motorcycles that cater to every lifestyle segment. Visitors can also explore Yamaha’s marine vehicles, including the YAMAHA WaveRunner and YAMAHA SuperJet, along with a variety of YAMAHA Apparel & Accessories, allowing everyone to shop in their own style. We are willing to invite everyone will come to experience Yamaha’s latest innovations and enjoy the exciting activities at our booth.”

There are also YAMAHA Rev Idols with Miss Grand degrees, “Nong Pa Mhai” Orn-Anong Inthum – Miss Grand Satun 2023 and “Nong Eyeta” Araya Yuangsua – Miss Grand Kanchanaburi 2023 Alongside with YAMAHA Advisors, a new generation of handsome and talented young men and women from Thai Yamaha Motor, are ready to provide information and facilitate everyone at the Yamaha booth, “”Feel The Unique Experience… Ultimate in Every Way, Different in Every Feel.”

Yamaha is ready to deliver an exclusive experience that reflects the unique identity of every rider through cutting-edge innovations, thrilling activities, and exceptional promotions at the Yamaha booth – “Feel The Unique Experience… Ultimate in Every Way, Different in Every Feel.” Join us and experience this special showcase at the Yamaha booth during the 46th Bangkok International Motor Show! Discover your true self with Yamaha from March 26 to April 6, 2025, at Challenger Hall 1, IMPACT Muang Thong Thani. For more details, visit www.yamaha-motor.co.th or follow us on Facebook: Yamaha Society Thailand.

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