Thonburi Neustern Co., Ltd., part of the Thonburi Group, has announced its full-scale push into Thailand’s electric vehicle market. As the official importer and distributor of the GEELY brand in Thailand, the company reaffirms its leadership in the country’s automotive industry and globally as a leader in automotive innovation. The company will introduce an exciting experience into the future of mobility with the premium electric vehicle, the GEELY EX5, a 100% electric smart SUV. The latest model, the GEELY Star Wish, will also be showcased for the first time in Thailand at the “46th Bangkok International Motor Show,” reflecting its vision to elevate the driving experience of electric vehicles to a new level of Smart Innovation.

Thonburi Neustern Co., Ltd. is making steady progress in Thailand’s electric vehicle (EV) market with the launch of the GEELY EX5, which reflects the company’s vision of recognizing GEELY’s potential as a leader in electric vehicle innovation. The launch also aims to address the growing demand in the rapidly expanding Thai market.
Mr. Narong Sitlaya, Chief Executive Officer of Thonburi Neustern Co., Ltd., said, “The launch of the GEELY EX5 marks an important milestone for Thonburi Neustern in driving the electric vehicle market in Thailand. This premium electric vehicle not only leads in technology but also stands out with its design. We are committed to creating a complete EV ecosystem, including products, innovation, and strong after-sales service. With the strong partnership between GEELY and Thonburi Neustern , we aim to open 30 showrooms and service centers across the country by 2025. The first 17 showrooms and service centers will gradually open in the second quarter of 2025 to support the growing EV market.”

In addition, Thonburi Neustern is enhancing the customer experience by implementing proactive strategies to become the leader in the EV market. This includes upgrading after-sales services, such as establishing a modern, fast, and comprehensive spare parts distribution center, opening training centers to develop personnel in all areas, and expanding the service center network across the country. “We believe that building customer confidence comes with impeccable after-sales service standards. With over 80 years of experience from the Thonburi Group, combined with GEELY’s expertise in electric vehicle engineering, we are ready to deliver the best innovation and set new standards for the Thai EV market,” Mr. Narong added.

GEELY EX5: A New Definition of Smart Electric Vehicles
One of the highlights at the GEELY booth is the GEELY EX5, a 100% electric intelligent SUV, which represents a new era for electric vehicles. The GEELY EX5 made its global debut with a right-hand drive version in Thailand last year. It stands out with a luxurious design blended with intelligent technology, developed on the Global Intelligent Electric Architecture (GEA) platform—GEELY’s latest electric vehicle technology platform, specifically designed for EVs. The platform features strong structural integrity combined with advanced electric vehicle technology, along with the Cell-to-Body (CTB) Integration innovation, which excels in space management and structural strength. The vehicle is equipped with the new Short Blade Battery, an LFP battery that is compact yet strong and durable, offering excellent driving range and passing stringent safety tests under extreme conditions. Additionally, the 11-in-1 Intelligent Electric Drive system provides powerful yet energy-efficient performance. The car also integrates the L2-ADAS (Level 2 Advanced Driver Assistance System), which includes 16 driver assistance functions covering 360° around the vehicle, raising the standard of intelligent driving to the highest level of safety. Moreover, the GEELY EX5 features the Flyme Auto operating system, which supports voice command connectivity and cutting-edge entertainment options. The vehicle also offers V2L & V2V functions, enabling the car to supply power to electrical appliances and even charge other electric vehicles.

The GEELY EX5 design was developed by the world-class Geely Design Center with locations in Gothenburg, Shanghai, Coventry, and Milan. The vehicle has met safety standards across 89 countries worldwide. It is available in five color options: Snowy White, Moonlight Silver, Frost Grey, Turquoise Green, and Carbon Black.
Thonburi Neustern Co., Ltd. is offering a 20,000 THB discount along with special offers for both versions of the GEELY EX5 as follows:

Offer 1: Special benefits worth a total of 140,000 THB
Free maintenance, spare parts, and labor for 5 years
Free Home Charger with installation service
Free Solar Gard car window tinting
Free 1-year comprehensive insurance

Offer 2: Easy installment with 0% interest
Special 0% interest for 48 months
Get a 50% discount on the Home Charger with installation service
Free Solar Gard car window tinting
Free 1-year comprehensive insurance

“In celebration of 84 years of business in Thailand, the Thonburi Group not only celebrates past successes but also moves forward with confidence in building the future of the electric vehicle (EV) industry in Thailand. We place great emphasis on maintaining product quality, especially in comprehensive after-sales service. This includes the establishment of modern, fast, and comprehensive spare parts distribution centers, as well as the opening of training centers to develop personnel in all areas and expanding our service center network nationwide. This is all to ensure our customers receive an excellent experience throughout the entire lifespan of their vehicles. The over 1,000 bookings of the GEELY EX5 reflect the trust customers have in the brand and the readiness of the Thai market to fully embrace the EV era. To further drive our growth strategy, Thonburi Noi Sturn showcases the special edition GEELY Star Wish, which not only stimulates market interest but also plays a key role in meeting the diverse needs of Thai customers, reinforcing our commitment to becoming the leader in Thailand’s electric vehicle market,” Mr. Narong added.

Experience the GEELY Star Wish for the first time in Thailand
In addition to the GEELY EX5, the company also unveiled the special edition vehicle, the GEELY Star Wish – a compact, 100% electric Lifestyle Electric Car, making its debut in Thailand. This model stands out with its modern design, featuring smooth, curved lines both inside and out. The spacious cabin offers comfort and convenience, while being equipped with the latest technological systems, including the smart FLYME Auto operating system.

Mr. Erwin Yeh, Vice Chairman of Geely Auto International Corporation, further added, “Thailand is the largest electric vehicle market in ASEAN and has great potential for growth in electric vehicles. This is supported by strong measures and policies from the government promoting the use of electric vehicles, along with the country’s well-established supply chain. In 2024, Geely Holding Group achieved global success with a 32% growth in vehicle sales, with international sales increasing by 53% from the previous year. This reflects the confidence in our technology and innovation. Partnering with Thonburi Neustern n strengthens our distribution network, business management experience, and understanding of the local market, which will be key in driving GEELY towards becoming a global leader in the EV market.”

Under the operations of Thonburi Neustern, we are committed to supporting the growth of the electric vehicle market in Thailand. All of our service centers adhere to international standards, staffed with technicians trained by Geely, and equipped with advanced maintenance technologies. We offer electric vehicle care packages and 24-hour emergency assistance services to provide a world-class vehicle maintenance experience.

For customers interested in experiencing world-class technology and safety systems, you can visit and explore the GEELY EX5 and GEELY Star Wish at the Geely booth (A25) during the 46th Bangkok International Motor Show from March 26 to April 6, 2025, at Challenger Halls 1-3 and Exhibition Hall 4, IMPACT Muang Thong Thani.