With exclusive hospitality under concept “Omotenashi”

Mr. Suphakorn Rattanawaraha, Executive Vice President of the Lexus Group, Toyota Motor Thailand Co., Ltd., officially introduced the Lexus booth under the concept “Electrify Your Pathway.” This reinforces Lexus’s leadership in electric vehicle technology, underscoring its commitment to innovation and setting new quality standards to ensure the highest level of customer confidence. With the Multi-Pathway approach, Lexus offers a driving experience tailored to diverse lifestyles by providing a comprehensive selection of powertrain options, including Battery Electric Vehicles (BEVs), Hybrid Electric Vehicles (HEVs), and Plug-in Hybrid Electric Vehicles (PHEVs)—each delivering an optimal blend of performance and achieving exceptional fuel efficiency.

At the event, customers will have the opportunity to experience a wide range of luxury Lexus Electrified models, along with the best exclusive offers of the year. Additionally, Lexus will provide its signature “Omotenashi” hospitality which is delivering exceptional attention to detail and a premium experience. Join us at the 46th Bangkok International Motor Show, held from March 26 to April 6, 2025, at Challenger Hall, IMPACT Muang Thong Thani.

Mr. Suphakorn Rattanawaraha stated during the press conference that “This year, the Lexus booth is presented under the concept of ‘Electrify Your Pathway,’ reinforcing Lexus’s leadership in electric mobility. We remain committed to advancing cutting-edge automotive technology while continuously raising quality standards to ensure the utmost confidence for our customers through the multi-pathway approach, Lexus offers a driving experience that caters to diverse lifestyles with a comprehensive range of powertrain options, including 100% Battery Electric Vehicles (BEVs), Hybrid Electric Vehicles (HEVs), and Plug-in Hybrid Electric Vehicles (PHEVs)—seamlessly combining performance and efficiency.”

• Lexus LM – an ultra-luxury multipurpose vehicle, is designed for iconic leaders, the Lexus LM redefines luxury and comfort in a multi-purpose vehicle. Available in 4-, 6-, and 7-seater configurations, this model has received an overwhelming response, with over 1,500 units sold since its launch. It has also been honored with the BEST HYBRID LUXURY MPV award at the Car of the Year 2025.
• Lexus RX is Premium crossover vehicles that deliver more space in the cabin, with its luxuriously decorated with high-quality materials, along with advanced technology, amenities, and safety systems.
• Lexus LBX Bespoke is the first Lexus model that allows customers to personalize and design their vehicle to match their unique style. Experience customization firsthand at the Bespoke Corner or visit www.lexus.co.th to explore your options.
• Plus, A Lineup that complements Every Lifestyle Discover other Lexus models, including the NX/ UX/ ES, and IS, each meticulously developed with uncompromising quality, durability, and reliability. As all Lexus vehicles are crafted with the highest standards, precision, and Lexus Craftsmanship, incorporating cutting-edge technology and innovative features to make every journey truly special.

In addition to this showcase we prepared its exceptional lineup, Lexus invites customers to enjoy a premium experience with exclusive services, to ensure hospitality from the first sight that are included:

• LEXUS Exclusive Parking – Enjoy the convenience of dedicated parking at Novotel Bangkok IMPACT, exclusively for Lexus owners.
• VIP Access Badge – Lexus Elite Club members can redeem their digital fast-track entry badge via the Lexus Elite Club Application for a seamless event experience.
• LEXUS’TERIA Lounge – Relax in a luxuriously designed lounge by CHANINTR, featuring world-class furnishings and treats from Truly Scrumptious that well selected for Lexus customers.
• Private Driving Experience with a Master Driver – Experience an exclusive test drive with a professional Lexus Master Driver, elevating your understanding of Lexus performance.
• Lexus Bespoke Your Scent Workshop – Create your own signature fragrance in a weekend workshop at the Lexus booth.

Mr. Suphakorn Rattanawaraha also added: “For those who consider owning a Lexus, now is the best time, especially for Plug-in Hybrid models, as the pricing will be soon adjusted with the new tax structure applied that will affect early next year. Additionally, we are offering the best deals at the event, making it easier than ever to own a Lexus. By providing 0% interest rates,first-class insurance and LXP extended warranty for 5 years. Plus, an exclusive gifts such as The first 100 customers who book a vehicle at the event will receive a Jo Malone Scent to Go (valued at 2,400 THB), plus a 5,000 THB Lifestyle Voucher for select models. (Terms & conditions apply)

Additionally, Lexus offers the “KINTO” service—an all-inclusive solution for customers seeking hassle-free vehicle usage. Covering all essential costs, KINTO provides a seamless and worry-free experience, making Lexus ownership more accessible than ever. With commitment to Peace of Mind, Lexus ensures nationwide after-sales support through Lexus Service Corner and Home Visit Mobility Service, delivering convenience and confidence wherever you go.

Lexus LM – “Own A World Apart”

The Lexus LM, Lexus LM, a leasing luxury vehicle in the Luxury Van segment, equpped with agility, elegance, and luxury. It is ready to provide the ultimate “Omotenashi” experience, as if you were in a luxury hotel suite or a mobile office, providing an environment conducive to relaxation for both body and mind, and a space for positive inspiration in both thought and action. Make luxury a personal matter, reflecting the Lexus vision of “Making Luxury Personal”.

The Lexus LM equipped with various amenities that can be adjusted to suit various needs, such as a Personalized Screen that separates the presentation of content for each person, along with a 2-Zone Audio System that separates the sound systems in front of the driver and the rear, allowing you to listen to different content without disturbing each other. The Moon roof also has a separate air conditioning display screen that can be controlled with just the touch of a finger with the Overhead Control and the Removable Touchscreen Rear Controller tablet.

Pricing (Including VAT)

• Lexus LM 350h Executive 7-Seater                Price       6,290,000 THB
• Lexus LM 350h Executive 4-Seater                Price       7,590,000 THB
• Lexus LM 500h Executive 6-Seater                Price        6,990,000 THB
• Lexus LM 500h Executive 4-Seater                Price       8,290,000 THB

Lexus LBX Bespoke… “Customize Your Style”

For the first time, Lexus offers a fully customizable experience with the Lexus LBX Bespoke, allowing you to design every detail, including exterior and interior colors, trim materials, seatbelt colors, embroidery patterns, steering wheel and gear knob leather colors, and alloy wheels. This ensures that your car truly reflects your personal style. You can customize and order your Lexus LBX Bespoke online at Lexus.co.th or visit the Lexus booth at the Bespoke Corner, where Lexus Brand Ambassadors are available to assist you in creating a design that suits your preferences.

The Lexus LBX Bespoke has been developed as a premium compact car with exceptional quality under the concept of “Premium Casual.” It features an elegant yet distinctive design that embodies the character of the LBX. The front design, known as the Resolute Look, gives it a bold and refined appearance. The interior follows the Tazuna Concept, ensuring a seamless and intuitive driving experience that enhances comfort and ergonomics. Plus, premium features include the Mark Levinson sound system, Lexus Teammate Advanced Park, Panoramic View Monitor, and Lexus Safety System+ 3.0, providing advanced technology and safety.

The Lexus LBX Bespoke maintains the brand’s signature driving pleasure, known as the “Lexus Driving Signature.” It is built on the GA-B (Global Architecture-B) platform, which is lightweight but exceptionally strong, enhancing high-level safety performance, supporting inertia, and reducing the center of gravity, making the car more stable. In addition, the HEV system works with a 1.5-liter 3-cylinder engine, giving a total system power of 134 horsepower, accelerating from 0-100 km/h in 9.2 seconds, with a fuel consumption of 26.32 km/liter.

Price (including VAT)

• Luxury grade Price 2,229,000 baht
• Premium grade Price 2,390,000 baht
• Bespoke grade Price 2,690,000 baht*

* For L-Aniline seat material, add 100,000 baht

Lexus RX “Charge Through the Limits of Imagination”

The Lexus RX, a premium crossover vehicle that cater all types of usage with a variety of powertrain options, presents the new identity of Lexus with its performance and refined and meticulous design. The cabin space is more spacious, luxuriously decorated with quality Semi-Aniline Leather materials with adding a new perspective to the cabin with the Panorama Glass Roof. The interior is designed under the philosophy of “Human Centric” that focuses on the driver as the center of attention according to the design principle of “Tazuna Concept”, creating an atmosphere that surrounds the driver, allowing them to control everything without having to take their eyes off the road and feel as part of the car. Moreover, with the GA-K (Global Architecture-K Platform) body structure architecture that has a low center of gravity along with the Multi-Link rear suspension system and Adaptive Variable Suspension, the RX has excellent stability and grip on the road. The steering wheel and accelerator pedal are responsive as desired, emphasizing the “Lexus Driving Signature” driving identity very well. It is also equipped with technology and amenities. And superior safety system.

Price (including VAT)

Lexus RX 350h

• Luxury grade Price 4,520,000 baht
• Premium grade Price 4,870,000 baht

Lexus RX 450h+

• Luxury grade AWD Price 4,720,000 baht
• Premium grade AWD Price 5,170,000 baht

Lexus RX 500h

• F SPORT Direct4 grade Price 5,580,000 baht

Lexus NX… “Reimagine”

The Lexus NX has received overwhelming global acclaim with its sporty, sleek and modern exterior design featuring the Spindle Grille and L-shaped taillights that seamlessly integrate the Lexus logo. The interior is designed to be driver-centric, utilizing various technologies, such as a 9.8-inch large screen that responds precisely, and convenient and easy control of various systems with just the touch of a finger. Along with the GA-K (Global Architecture-K Platform) body structure architecture, making the car is larger and wider, which is resulting in a low center of gravity, excellent balance, and control as desired, making the NX more stable in every dimension. Reinforcing the philosophy of “Lexus Driving Signature”. Moreover, The diver can be more confidence throughout the journey with the Lexus Hybrid Drive, which is powered by a 2.5-liter inline-4 engine working with an electric motor and high-efficiency lithium-ion battery, resulting in powerful and exciting driving performance, while still being excellent in fuel economy.

In terms of safety technology, the Lexus NX is equipped with the Lexus Safety System+, enhancing driver and passenger protection. Plus, it features an E-LATCH electronic door lock system, which allows for smoother door operation. The Safe Exit Assist system further boosts safety when exiting the vehicle, preventing unnecessary force when opening the doors, Making the Lexus NX is an SUV designed to suit every lifestyle.

Price (including VAT)

NX 350h

• Luxury grade Price 3,310,000 THB
• Grand Luxury grade Price 3,460,000 THB

NX 450h+

• Grand Luxury AWD grade Price 3,660,000 THB
• Premium AWD grade Price 3,940,000 THB
• Overtrail AWD grade Price 4,180,000 THB
• F SPORT AWD grade Price 4,390,000 THB

Lexus UX 300h… “The Urban Disruptor”

The Lexus UX 300h is built on the GA-C (Global Architecture-C Platform) body structure architecture that connects the body with a unique laser system of Lexus and uses aluminum as a component of the car. This results in a lightweight and strong body with a low center of gravity, excellent balance, and control as desired. It is powered by a 2.0-liter inline 4-cylinder engine that provides a maximum power of up to 196 horsepower, combined with a lithium-ion battery that provides acceleration as desired from 0-100 kilometers per hour in 8.1 seconds.

The exterior design is sleek and strong with sharp lines extending from the Spindle Grille as its Lexus signature, and its 3D-sculpted fenders, reflecting the powerful driving performance. The spacious interior design reflects the Lexus “YET” philosophy, creating a difference that indicate the future cars, combining creativity and ergonomic principles, focusing on the driver and passengers, providing a pleasant and comfortable driving experience, complete with advanced functions. In addition, the UX 300h excels in fuel efficiency, with an average fuel consumption rate of 23.81 km/liter and provides an excellent driving experience that is environmentally friendly.

Price (including VAT)

• Luxury grade Price 2,670,000 THB
• Grand Luxury grade Price 2,780,000 THB
• F SPORT grade Price 3,300,000 THB

Lexus ES… “Refine Your Journey”

Lexus ES (Executive Sedan) is a mid-size luxury sedan that stands out for its smooth driving experience and exceptionally quiet cabin, which is hallmarks of Lexus craftsmanship. Every detail is meticulously refined, offering a spacious rear seating area, setting it apart from conventional luxury sedans. It features with headlights seamlessly designed to complement the signature Spindle Grille, with sleek, sporty lines that enhance both sharpness and sophistication. The 3-eye LED Headlamps equipped with Blade Scan Adaptive High-beam System technology, which intelligently adjusts the high and low beams, ensuring precise and detailed light distribution for enhanced visibility. A large 12.3-inch display provides seamless control over various functions with just a touch, ensuring convenience and ease of use. The Lexus ES delivers powerful performance, built on the GA-K (Global Architecture-K Platform), which features a low center of gravity, offering outstanding stability and responsive handling. It is powered by the latest-generation hybrid engine system, delivering both efficiency and dynamic performance. Confidence is assured with advanced safety technology, including the 2nd-generation Lexus Safety System+ and the Parking Support Brake (PKSB) system, which enhances safety while reversing by automatically applying the brakes when a potential collision is detected.

Price (including VAT)

• Luxury grade Price 3,625,000 THB
• Grand Luxury grade Price 3,795,000 THB
• Premium grade Price 4,210,000 THB
• F SPORT grade Price 4,380,000 THB

Lexus IS 300h… “Elegantly Crafted”

The Lexus IS 300h is a premium luxury sports sedan, highly popular among customers all over the world. It stands out with its sleek, sporty design and powerful performance, it has excellent road grip, responsive control, and good acceleration, which is a commitment to overcome the limits of conventional driving performance. It was developed using road design and tested at the Shimoyama racetrack in Japan, which was built with inspired by the world-class brutal racetrack, Nürburgring circuit in Germany. It is full of power with an excellent car body structure that considers aerodynamics, providing a fun and exciting driving experience for the driver. The exterior design features sharp, sleek, aggressive lines is wider and longer, and larger wheels, enhancing stability and road grip. These elements perfectly embody the essence of a true sports sedan.

Price (including VAT)

• Luxury grade Price 2,690,000 THB
• Premium grade Price 3,370,000 THB
• F SPORT grade Price 3,890,000 THB

Experience a new way of diving with LEXUS KINTO ONE service.

A comprehensive new car service designed to suit the lifestyle of the modern customer, available for both individuals and corporate customers. There are various flexible packages tailored to your needs, LEXUS KINTO ONE makes car usage easy, convenient, and worry-free. The service includes a fixed monthly fee that covers everything which are maintenance, first class insurance, and 24-hour assistance with fast service, modern online service. Plus, No need to worry about resale value, just return the car when the contract is complete.

Exclusively for Motor Show.

1. Receive a damage insurance discount, reducing the cost to just 10,000 THB for new KINTO ONE vehicleset a discount on the damage insurance, only 10,000 baht for a new KINTO ONE car
2. For customers who apply and receive approval will receive a fuel card worth 3,000 THB (delivered via mail within 14 days after vehicle handover)
3. Exclusive Offer! Customers who apply during the event will receive a 500 THB Starbucks Card

Conditions: Customers must enter the code “KTMTS25” on the KINTO website.  

For more information, please contact our representatives at the Lexus booth at the 46th Bangkok International Motor Show, visit www.kinto-th.com, or call the Kinto Call Center at 1486.  

Gain maximum confidence with the “Lexus Exclusive Package Standard”. The extended program which is to extend the quality warranty period for Lexus vehicles. Gain maximum confidence with the program to extend the quality warranty period for Lexus vehicles to 5 years, with no distance limit, along with 24-hour emergency assistance, personal secretary service, free labor and parts for maintenance for 5 years. A variety of program types have been designed to suit your usage and help you save on expenses in the long run.

• STANDARD covers labor costs for 5 years or 100,000 kilometers
• PLUS covers car maintenance, both labor costs and spare parts costs for 5 years or 100,000 kilometers (except for worn parts)
• PREMIUM covers car maintenance, both labor costs and spare parts costs for 5 years or 100,000 kilometers, including worn parts

Exclusive privileges to meet every lifestyle that is superior for customers who purchase any Lexus car model from an official Lexus dealer.

• Enjoy exclusive membership in the Lexus Elite Club application, designed to enhance your Lexus ownership experience. Benefit from service reminders, appointment scheduling, and access to exclusive privileges from top-tier brands and partners.
• Convenient, covering all areas with the Lexus Service Corner at 15 officially appointed Toyota service centers with Lexus standards in 8 provinces. For areas outside the Lexus Service Corner service, to facilitate customers, we have the Lexus Home Visit Mobility Unit service that will send knowledgeable and experienced technicians to take care of customers in every province throughout Thailand. For more information, please contact an official Lexus dealer.