Mercedes-Benz (Thailand) continues to strengthen its relationship with Thai customers, focusing on meaningful marketing by inviting those with a Passion for Benz to be part of the “Friend with Benz” community and share their inspiration for the brand. At the 46th Bangkok International Motor Show, three new Mercedes-AMG models were unveiled to the public for the first time, including the Mercedes-AMG G 63, Mercedes-AMG SL 55 4MATIC+, and Mercedes-AMG GT 63 4MATIC+, along with the debut of the MANUFAKTUR Exclusive program. This program allows Top-End Luxury customers to independently design their own vehicles. Additionally, various Mercedes-Benz models were on display, accompanied by many special offers. Visit the Mercedes-Benz booth, number A17, at Impact Challenger Hall 2, Muang Thong Thani, or visit an official Mercedes-Benz dealer from March 26 to April 6, 2025.

Mr. Martin Schwenk, CEO and Managing Director of Mercedes-Benz (Thailand) Ltd., said, “Mercedes-Benz is a luxury car brand that has been with Thai people for a long time. Building relationships and reinforcing the connection between the brand and customers is crucial and sets us apart from other players in the market. Looking back at the 2024 Motor Show, we invited everyone to find the answer behind those who share the same name as the brand through an advertisement film.”

“The Meaning of Benz” resonated deeply with Thai people, allowing them to connect with the brand. This year, we aim to take the next step by building the Mercedes-Benz community and bringing us closer together by inviting those with a Passion for Benz to be “Friends with Benz.” In addition to providing everyone the chance to meet new friends who share the same passion, visitors to the Mercedes-Benz booth can also get to know all of our models on display, covering every segment. Particularly, the 3 new members of the Mercedes-AMG family, which we unveiled earlier this month, will also be showcased.

Additionally, we would like to introduce everyone to the MANUFAKTUR Exclusive program, which will set a new benchmark for luxury car customization in Thailand under the concept of “MADE TO MEASURE.” This program is available for customers in the Top-End Luxury segment, covering models from the S-Class to the flagship lineup of Mercedes-AMG and Mercedes-Maybach.

This includes the original MANUFAKTUR model, the G-Class, where the program allows customers to customize their vehicles without limits. Customers can choose from up to 50 additional exterior colors and more than 20 interior color options, along with the MANUFAKTUR optional extra package that lets you customize both the interior and exterior of the vehicle to your liking. Speaking about the MANUFAKTUR program for the G-Class, you can design your car in up to 1 million different ways, making every G-Class on the road unique and a clear reflection of its owner’s personality.”

To reinforce the concept of the “Friend with Benz” campaign, which invites everyone to be part of the same community with Mercedes-Benz, the brand is offering an exclusive promotion called “Friend get Friend.” The only condition to receive this offer is by inviting a friend to purchase a Mercedes-Benz at the 2025 Motor Show or at authorized dealerships nationwide. Customers will receive additional special privileges that are available only during this time.

Get to know the 3 new members of the Mercedes-AMG family. 

“Mercedes-AMG G 63” – the new rugged friend, holding the title of the flagship off-road vehicle. It comes with the perfect blend of strength, powerful performance, and timeless distinctive characteristics. Equipped with a 4.0-liter V8 Bi-Turbo engine designed by AMG, along with the new AMG SPEEDSHIFT TCT 9-SPEED SPORTS TRANSMISSION and paddle-shift system, it ensures smooth and precise gear changes. With a maximum output of 585 horsepower and a peak torque of 850 Nm, it can accelerate from 0 to 100 km/h in just 4.5 seconds. Performance is further enhanced by the Mild Hybrid system, which integrates with the V8 engine, under the “One Man, One Engine” concept, providing sharp acceleration and quicker response. The Mercedes-AMG G 63 is priced from 18,800,000 THB.

“Mercedes-AMG SL 55 4MATIC+” – the new sports car that combines the charm of a luxurious convertible with the ultimate performance in every aspect, as only Mercedes-AMG can deliver. It is equipped with a powerful engine assembled by a single expert engineer, from start to finish, under the “One Man, One Engine” philosophy. The 4.0-liter V8 engine, with Bi-Turbo forced induction, delivers a maximum output of 476 horsepower at 2,250-4,500 rpm and a peak torque of 700 Nm at 5,500-6,500 rpm. It accelerates from 0 to 100 km/h in just 3.9 seconds and has a top speed of 295 km/h. Featuring the AMG Performance 4MATIC+ all-wheel-drive system, it is optimized for both everyday road use and track performance. The Mercedes-AMG SL 55 4MATIC+ is priced from 14,900,000 THB.

“Mercedes-AMG GT 63 4MATIC+” – the new powerhouse friend, a second-generation GT model from Mercedes-AMG, making its debut in Thailand with the C192 body code. Designed under the “One Man, One Engine” philosophy, it is equipped with a 4.0-liter V8 engine.

Equipped with a Bi-Turbo forced induction system and uniquely positioned in the hot inside “V” layout, the engine generates an impressive 585 horsepower and a peak torque of 800 Nm. It accelerates from 0 to 100 km/h in just 3.2 seconds and reaches a top speed of 315 km/h. This model has been fine-tuned with an engine control system to enhance performance and responsiveness, optimizing the forced induction system according to driving conditions. The engine cover is adorned with the signature of the assembler, symbolizing AMG craftsmanship. The Mercedes-AMG GT 63 4MATIC+ is priced from 15,900,000 THB.