ISUZU Unveils Excitement with “2.2 Ddi MAXFORCE” and “ISUZU DRAGONMAX”

Isuzu presents its new powertrain “2.2 Ddi MAXFORCE” along with the “ISUZU DRAGONMAX” at the 46th Bangkok International Motor Show 2025, under the concept “ISUZU Trusted Buddy… Isuzu stands by your side, alongside Thailand.”

Tri Petch Isuzu Sales reaffirms the Isuzu brand’s trust among Thai users for over 68 years under the concept “ISUZU Trusted Buddy… Isuzu stands by your side, alongside Thailand.” The company showcases a full range of vehicles, including popular standard models featuring the future diesel powertrain, “NEW! 2.2 Ddi MAXFORCE… The FORCE of FUTURE,” and various modified cars catering to every lifestyle, totaling 15 vehicles on display.

Mr. Takashi Hata, Managing Director of Tri Petch Isuzu Sales Co., Ltd., said, “Isuzu is proud to present our booth at the Bangkok International Motor Show 2025 under the concept ‘Isuzu Trusted Buddy… Isuzu stands by your side, alongside Thailand.’ Our aim is to reaffirm the trust Thai consumers have placed in Isuzu for over 68 years. We deliver high-quality Japanese-engineered products that truly meet the needs of Thai customers — the most fuel-efficient, the most durable, and the most value-for-money vehicles, alongside excellent after-sales service.”

“Isuzu emphasizes the social value in Thailand by producing vehicles with more than 90% locally sourced parts, creating a robust automotive supply chain, generating employment, and promoting the Thai economy. Additionally, Isuzu showcases the 2.2 Ddi MAXFORCE, which debuted late last year and received great feedback. In just three months, over 22,000 customers across the country have tested the new models, including the Isuzu D-Max and Isuzu MU-X, both praised for the excellent performance of the new 2.2 Ddi MAXFORCE engine and the new 8-speed automatic transmission. A total of 15 vehicles are displayed, with 8 popular standard models and 7 special modified models, including the ISUZU DRAGONMAX, designed in a “Restomod” concept, combining “Restoration” and “Modernization”. Isuzu is also offering a special privilege for customers who book a car at the event, with a chance to win a 22,000 THB gift voucher every day, totaling a value of 1,232,000 THB.“

For the vehicles that Isuzu is showcasing at the 2025 Bangkok International Motor Show, there are a total of 15 models, consisting of:

Isuzu standard models, a total of 8 vehicles:

-NEW! MU-X “THE NEXT PEAK” RS 4×2 in Eiger Gray Opaque, featuring a new lineup with a 2.2 Ddi MAXFORCE engine and an 8-speed automatic transmission, offering a distinctive and high-performance sport design.

-NEW! MU-X “THE NEXT PEAK” ULTIMATE 4×2 in Dolomite White Pearl, equipped with a 2.2 Ddi MAXFORCE engine and an 8-speed automatic transmission, transforming into a premium model.

-NEW! MU-X “THE NEXT PEAK” ELEGANT 4×2 in Bohemian Silver Metallic, featuring a 2.2 Ddi MAXFORCE engine and an 8-speed automatic transmission, with a Dynamic Grille front design, luxurious black Titanium Carbide material, and sharp Dynamic Blade headlights and taillights to enhance its sporty look.

-NEW! ISUZU D-MAX HI-LANDER 4-door M in Elbrus Grey Opaque, featuring a 2.2 Ddi MAXFORCE engine and an 8-speed automatic transmission, unlocking a new definition for top-class high-rise pickups, blending luxury with cutting-edge design and technology.

-NEW! ISUZU D-MAX HI-LANDER 4-door Z in Bavarian Black Mica, featuring a 2.2 Ddi MAXFORCE engine, a high-rise pickup with an eye-catching design and valuable convenience features.

-NEW! ISUZU D-MAX CAB4 Z in Elbrus Grey Opaque, equipped with a 2.2 Ddi MAXFORCE engine and a 6-speed manual transmission, offering a distinguished exterior with dynamic and sharp design, ISUZU Vision Bi-LED headlights, multifunctional daylight, and a 3-dimensional Silky Silver and Dark Grey front grille with Air Curtain at the front bumper.

-NEW! ISUZU D-MAX SPACECAB L in Bohemian Silver Metallic, featuring a 2.2 Ddi MAXFORCE engine and an 8-speed automatic transmission, a versatile and fuel-efficient pickup truck.

-ISUZU X-SERIES HI-LANDER 2-door 1.9 Ddi Blue Power AT in Dolomite White Pearl, a sporty high-rise pickup with 17-inch Gloss Black alloy wheels and a black-gray interior with an Iron Structure-inspired console, adding stylish appeal.

The modified Isuzu vehicles, a total of 7 cars, are:

-The ISUZU DRAGONMAX is a legendary pickup truck reimagined under the concept of “Restromod” (Restoration & Modernization) to reinforce the idea of “Isuzu Trusted Buddy… Isuzu stands by you, alongside Thailand.” This rework brings a fresh, sporty, and modern look to the popular 1988 Isuzu TFR model. The exterior features a new front bumper and grille, updated to enhance the truck’s aggressive look. It also includes LED projector headlights with DRL, providing modern lighting for a sleek front. The new Muscle Line side skirts are added to the wheel arches, creating a dynamic appearance. The truck has a Wide Body design, including new wheel flares and a redesigned rear bed with a Duck Tail spoiler. Electric-adjustable side mirrors and new LED rear lights offer a stylish and modern look. The body color, Katana Matte Silver, completes the truck’s bold design. For performance, it features Profender Queen Series shock absorbers and Piggyback for enhanced suspension and handling. The Bradley-V 8×17 inch wheels with Yokohama Advan Fleva V701 tires (225/50/17) combine performance with aesthetics. The Brembo disc brakes, with 340 mm front and 320 mm rear brake rotors, provide superior braking performance. Inside, the truck has a luxury cabin with Alcantara accents on the dashboard and seats. A Recaro Premium Classic Seat is included for added comfort and sportiness. It also features an AIM MXT 10-inch display to monitor vehicle speed, RPM, fuel level, and engine temperature. An 11.8-inch Android screen controls various functions, including turbo boost, fuel pressure, and external temperature readings. The truck is powered by a 2.2 Ddi MAXFORCE engine, known for its cutting-edge diesel power. With the ECU Shop Ultra Boost, the engine is tuned to deliver 220 horsepower and 550 Nm of torque. The electric throttle with Boost Speed Next enhances acceleration and response.

-NEW! The ISUZU MU-X THE NEXT PEAK RS model is designed for camping and overland adventure enthusiasts. It is powered by a 3.0 Ddi MAXFORCE engine and features four-wheel drive (4×4) capability. The vehicle is equipped with various enhancements for outdoor and off-road activities. For functionality, the truck is fitted with TJM side steps and side body protection for added durability. It also includes a TJM Allora Aluminium Rooftop Tent for easy camping setup, making it ideal for outdoor adventures. For better visibility at night, the vehicle is equipped with TJM Seeker Light Bar and TJM Seeker Side Shooter lights mounted on the hood. The suspension is upgraded with TJM XGS Roamer shock absorbers, paired with XGS coil springs and adjustable control arms for enhanced off-road performance. The vehicle rides on Lenso MX Cezar wheels paired with Bridgestone Dueler AT002 tires in size 285/60 R18, ensuring a sturdy grip and stability on various terrains. This modification ensures that the vehicle is well-equipped for rugged, long-distance travel and exploration.

-NEW! The ISUZU V-CROSS 4-door is an off-road vehicle designed for the most extreme terrains, equipped with a 3.0 Ddi MAXFORCE engine and four-wheel drive (4×4) capability. It is specifically built for adventure enthusiasts who demand high performance to tackle tough obstacles.This special edition of the V-Cross comes with a complete TJM accessory package. It features a TJM Chaser Bar front bumper, paired with a TJM TORQ 9500LB electric winch. The vehicle is also fitted with a TJM RB6 rear bumper and Modular Side Bar Step for easier access. Underneath, it has TJM skid plates for added protection and TJM XGS Rugged shock absorbers with XGS coil springs and XGS leaf springs for enhanced off-road performance. The vehicle rides on TJM KONG 18-inch wheels, providing both strength and durability for challenging terrains. For outdoor enthusiasts, the truck includes a rooftop tent, ensuring you can set up camp anywhere. It also features a versatile floating bed and rear box that can be adjusted for various cargo loading needs. Additionally, the V-Cross is equipped with a TJM 25A 3-stage DC solar battery charger, providing a reliable power source for electronic devices, making it ideal for camping and off-grid adventures. This off-road vehicle is designed for those who wish to embrace outdoor adventures fully and face any challenge head-on.

-NEW! The ISUZU MU-X THE NEXT PEAK ACTIVE is a sport-oriented SUV featuring a 2.2 Ddi MAXFORCE engine producing 163 horsepower. This model is designed with a Sport SUV concept and features a complete set of sporty AKC body parts that enhance both its aesthetic appeal and performance. The vehicle is equipped with a 3.5-inch suspension lift kit from Profender’s Tune Series, along with adjustable control arms to improve handling and off-road capability. To further boost its sporty look, the new LENSO JAGER AJAX wheels are fitted with Yokohama Advan Sport tires sized 265/50 R20, providing a combination of style and high-performance traction. For braking performance, the MU-X ACTIVE comes with R8 6-pot front calipers paired with 355mm brake discs, and R3 4-pot rear calipers with 355mm discs from Run Stop, ensuring superior stopping power. The exterior is enhanced with special graphic designs, making the SUV stand out and catch the eye of onlookers, adding a bold and dynamic touch to its appearance.

-NEW! The ISUZU MU-X THE NEXT PEAK RS is powered by a 2.2 Ddi MAXFORCE engine delivering 163 horsepower and features 2-wheel drive. This model is specially designed for outdoor enthusiasts, equipped with a THULE SUP TAXI XT roof rack system to carry a SUP board, making it ideal for those who enjoy water sports. The LENSO JAGER ZETA wheels, combined with BRIDGESTONE DUELER AT002 tires sized 265/50 R20, enhance both the vehicle’s rugged look and performance, ensuring a smooth and stable ride on a variety of terrains. This version of the MU-X offers a perfect blend of style and utility for those seeking adventure and outdoor experiences.

-NEW! The ISUZU D-MAX HI-LANDER is equipped with a 2.2 Ddi MAXFORCE engine producing 163 horsepower in the M variant. Designed to fit a variety of lifestyles, this model is perfect for those who enjoy cycling and outdoor adventures. It features the BED RIDER 822 XTR bike rack system in the bed, designed to securely hold both a Mountain Bike and a City Bike. This setup allows for easy transportation of bikes, making it an ideal choice for cyclists who want to take their gear on the go, whether for mountain trails or city rides, offering both practicality and versatility.

-NEW! The ISUZU D-MAX SPARK is equipped with a 2.2 Ddi MAXFORCE engine, delivering 163 horsepower in the S variant. Designed for performance enthusiasts, this model features a full sporty body kit from FORTE, enhancing its aggressive look and aerodynamics. It is further upgraded with a Profender Mono Tube suspension lift kit, improving handling and stability. The MK SPORT N-5SRR Limited wheels, paired with NITTO NT420SD tires in size 255/50R18, provide both style and performance, ensuring a solid grip on the road. The D-MAX SPARK is tailored for those looking to combine speed, style, and capability in their driving experience.

In addition, there’s the ISUZU Time Traveler activity, “Isuzu Trusted Buddy… Let AI Take You Through Time,” where participants can enjoy a journey through different time periods with their ISUZU companion via AI. You can join the fun and stand a chance to win exciting prizes by visiting this link: https://bit.ly/41HwKmo. Participants can also share their memories with ISUZU through the activity “Good Memories with ISUZU,” as part of the special campaign “Isuzu Trusted Buddy… Isuzu stands by your side, alongside Thailand.” To participate, simply share your experience and tag #IsuzuTrustedStory on the my-ISUZU app or on Facebook: All-New ISUZU D-Max, All-New ISUZU MU-X and ISUZU Trucks Thailand.

Experience and test drive a variety of ISUZU vehicles at the ISUZU booth during the 46th Bangkok International Motor Show at Challenger Hall, IMPACT Muang Thong Thani, from March 26 to April 6, 2025.