Mr. Tadaomi Suzuki, the President of Suzuki Motor (Thailand) expressed that the 46^th Bangkok International Motor Show, scheduled to be held from 26 March – 6 April 2025 at the Challenger Halls, IMPACT Muang Thong Thani, remains to be one of the most important automotive exhibitions in Thailand which helps to stimulate car sales at the beginning of the year.

This era is the era where new technologies and innovations are in constant and quick progression, the global automotive industry has been impacted by significant changes, particularly in the field of environmentally friendly technologies. Such aspect has not only impacted consumers’ behaviors but also the usage of vehicles in daily life. The developments of new technology are therefore essential to supply the growing demands of consumers in this digital age and has changed the way consumers choose and use cars in everyday life. Consumers are no longer just buying cars based on driving performance or suitable pricing, but they are now prioritizing the features that can help provide better convenience, safety, and fit the variety of lifestyle on the road. These include, the need for agility, whether it is driving in the city that requires agility or traveling long distances that require comfort and confidence in safety.

Suzuki has always been committed to developing products which not only meet the demands of today, but also focused on technology that ensures efficient driving performance and is eco-friendly. All technologies presented by Suzuki is guaranteed to provide smooth driving, both inside and outside of the city, as all of them are created to be power-efficient, reduce pollutions, as well as to assure that drivers feel safe and confident throughout every journey.

This year, Suzuki is ready to help stimulate the local automotive market with vehicles that both meet consumers’ daily needs and various lifestyle of individual driver in every aspect, such as comfort, safety and efficiency. Suzuki’s automobiles will not just fulfill existing desires but will become an experience which uplifts drivers’ quality of life in many ways.

With the target sales of 8,000 units within 2025, Suzuki is expected to see a growth rate of around 41% when compared with the figure from the previous year. Such growth would be the result from continuous developments of products and services to meet customers’ demands, which in turn would create confidence and the highest level of satisfaction among drivers through high quality services.

Mr. Wallop Treererkngam, the Vice President of Suzuki Motor (Thailand), said that the theme for Suzuki at the 46^th Bangkok International Motor Show is “Fill Your Life with Vibrant Colors” — a concept which has been selected to reflect the happiness, fun, and creativity. Tho booth is designed to be colorful, full of energy, inspiring, and responding to every lifestyle. This concept also coincides with the idea of gaining new experiences in everyday life and to live a full life that is full of colors and happiness.

Suzuki exhibition booth is divided into various section, including a section where all the standard Suzuki vehicles — SUZUKI SWIFT, SUZUKI CELERIO, SUZUKI XL7, SUZUKI CARRY and SUZUKI JIMNY, are put on display. Another section would be dedicated to showcase modified and accessorized models, each models represent the different creative ideas as examples for Suzuki customers; whether it is to decorate for a sporty and exciting driving experience or to truly develop and utilize their own favorite cars.

Apart from showcasing the standard models with special promotions at the event, Suzuki also showcases the highlight SUZUKI SWIFT — the sport hatchback and an all-time favorite for Thai drivers. SWIFT comes with the 1.2-litre K12M DUALJET engine, which helps reduce pollution and saves fuel up to 23 kilometers per liter. In term interior, the Model’s black cabin design is decorated with silver materials in a sporty style. It is equipped with 8-inch touchscreen with complete functions, supporting Apple CarPlay, Android Auto and Bluetooth connectivity. Enjoy uninterrupted entertainment and communication throughout your journey, so no calls or messages are missed while on the road. The starting price of this model is only 567,000 baht. SUZUKI SWIFT — the ever popular eco-sports hatchback is an important spotlight at this event due to its modern, unique and meticulous design that clearly reflect individuality. The vehicle’s fun and energetic driving performance, as well as fuel efficiency and accessible pricing also help win over drivers’ hearts.

Another main highlight is the modification of the SUZUKI CARRY into a ‘Mobile Supermarket’, creating easier access to customers looking to buy necessities, whether that be around residential areas or any other harder to reach locations, like small alleys or roads. This would attract consumer from various groups, such as the elderly, stay at home housewives, as well as factory and construction workers. This transformation will not only provide better convenience to consumers but a great way to reach a larger group of customers.

SUZUKI CARRY — the MPV pick-up truck has been designed to be extremely flexible for various types of usage. Its physical appearance has also been crafted for modifications and adjustments to fit every lifestyle and every business plans, whether that be deliveries, mobile units, or even for future business opportunities. The model has been recognized as the “Goods Truck” and even the “Service Truck”, since it can be adapted for any type of businesses and usage. The model is a genuine buddy for every journey as the vehicle voyage forward to success with the owner. The idea behind this model is to create a prototype that inspires new business idea and ignite fresh opportunities for new entrepreneurs. This is also clearly reflecting the concept of “Carry Your Dream Throughout Every Journey and Every Dream”, in which Suzuki is aiming to modify the SUZUKI CARRY pick-up trucks into a Happiness Delivery Vehicle — an automobile that can provide happiness both for pleasure and business, as well as suitable to be transformed to help assist the needs of society, a true partner for every entrepreneur.

SUZUKI CARRY is A Tough Pickup Ready to Power Your Business Dreams! The model comes with a K15B 1.5-litre engine, where drivers can be assured of its engine power that economizes fuel usage and high driving force. The model is installed with large flat loading area that can be opened from all 3 sides, increasing the convenience of loading and unloading. With a 750-mm height from the floor to the back of the loading bed, a maximum load of up to 945 kilograms, strong suspension, comfortable and spacious cabin, air condition, radio and MP3 players, and the price at only 395,000 baht, the SUZUKI CARRY answers the needs of your dream business in a worthwhile way. With these qualifications, it allows the entrepreneurs to easily expand and develop their businesses. Moreover, Suzuki also offers an installment campaign starting at only 222 baht per day.

As for our models, SUZUKI JIMNY — the outstanding offroad compact in both design and performance, comes with the Part-time 4WD that allows the drivers to cruise along various terrains, perfect for expert drivers seeking adventures and new experiences in an offroad style. JIMNY comes in 2 types of color — Solid Color and Two-Tone Color. Solid Color is including Solid Jungle Green, Pearl Bluish Black, Solid Medium Gray and Superior White, which starting price is available at 1,760,000 baht. The Two-Tone Color is including Solid Kinetic Yellow with Pearl Bluish Black and Metallic Chiffon Ivory with Pearl Bluish Black, which starting price is available at 1,790,000 baht.

SUZUKI CELERIO — the trend setter for being a CITY CAR that is well worth every penny for its all-rounded characteristic. The model comes with a 7-inch touch screen display, radio system compatible with MP3 and WMA files, and Bluetooth and USB connections that support Apple Carplay and Android Auto. The price of the CELERIO is starting at 319,900 baht.

SUZUKI XL7 HYBRID comes with chromium grille, LED reflector headlights, Daytime Running Light, and Light Guides LED taillights. The spacious 7-seater passenger compartment consists of three rows. It is equipped with Suzuki’s Smart Hybrid technology. The ISG system allows the engine to work in sync with the Lithium-ion battery which further helps to economize the use of fuel and ensure smoother takeoffs. Moreover, the Hybrid is easy to maintain and comes with a 5-year warranty for the battery. The price of the XL7 Hybrid is starting at 799,000 baht.

Suzuki remains committed in stimulating the Thai automotive industry as planned, through an offensive strategy to showcase new vehicle models that aims to reach a wider group of customers. Additionally, Suzuki is also targeting to upgrade all of its services in order to provide the sincerest services to every Suzuki customer and to ensure the highest level of satisfaction among all customers.